Who’s laughing now?
Skoda campaign one of the top 10 DM campaigns of the decade
Advertising Skoda might be a piece of cake now, but in 2002 it wasn’t easy to get customers to appreciate the merits of the badge.
So we sent them one.
The rest is history. It made drivers think twice – and awards’ juries unanimous.
(courtesy of Campaign Magazine)
Posted in Reviews on February 17 2010
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