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	<title>News and Opinion</title>
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		<title>We’ve been nobbling niggles</title>
		<link>http://news.aislondon.com/newsandopinion/we%e2%80%99ve-been-nobbling-niggles/</link>
		<comments>http://news.aislondon.com/newsandopinion/we%e2%80%99ve-been-nobbling-niggles/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:42:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Launches]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Niggles and Narks]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=550</guid>
		<description><![CDATA[A niggle nobbling website built for O2’s latest broadband campaign
We’ve been busy working on a brand new microsite for O2 Home Broadband
O2’s latest broadband campaign features the narks and niggles characters. Our microsite gives you the chance to get to grips with them. Go on, nobble a niggle.
Check out the new site
]]></description>
			<content:encoded><![CDATA[<h4>A niggle nobbling website built for O2’s latest broadband campaign</h4>
<p>We’ve been busy working on a brand new microsite for O2 Home Broadband</p>
<p><span id="more-550"></span>O2’s latest broadband campaign features the narks and niggles characters. Our microsite gives you the chance to get to grips with them. Go on, nobble a niggle.</p>
<p>Check out the<a href="http://o2nobblingniggles.co.uk/" target="_blank"> new site</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Can airlines find their wings again?</title>
		<link>http://news.aislondon.com/newsandopinion/can-airlines-find-their-wings-again/</link>
		<comments>http://news.aislondon.com/newsandopinion/can-airlines-find-their-wings-again/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:37:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[Jon Ingall]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[Marketing Magazine]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=547</guid>
		<description><![CDATA[Jon tells Marketing how airlines can fly high
Are airline loyalty schemes a bit up in the air? Jon thinks they are
Our very own Mr Ingall was interviewed by Marketing Magazine on how airlines should be doing more with their loyalty schemes.  And when it comes to loyalty schemes, he’s definitely the man to ask.
]]></description>
			<content:encoded><![CDATA[<h4>Jon tells Marketing how airlines can fly high</h4>
<p>Are airline loyalty schemes a bit up in the air? Jon thinks they are</p>
<p><span id="more-547"></span>Our very own Mr Ingall was interviewed by Marketing Magazine on how airlines should be doing more with their loyalty schemes.  And when it comes to loyalty schemes, he’s definitely the man to ask.</p>
]]></content:encoded>
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		<item>
		<title>Sarah Thornton joins us</title>
		<link>http://news.aislondon.com/newsandopinion/sarah-thornton-joins-us/</link>
		<comments>http://news.aislondon.com/newsandopinion/sarah-thornton-joins-us/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:14:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Joiners]]></category>
		<category><![CDATA[account director]]></category>
		<category><![CDATA[new joiners]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[Sarah Thornton]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=543</guid>
		<description><![CDATA[Snapping amazing shots in exotic locations or a poor-man&#8217;s Riverdance. Grist to the mill for our new account director&#8230;

What would you do if you had to get a proper job?
Photographer for National Geographic
What’s your party trick?
Bad Irish dancing!
]]></description>
			<content:encoded><![CDATA[<p>Snapping amazing shots in exotic locations or a poor-man&#8217;s Riverdance. Grist to the mill for our new account director&#8230;<br />
<span id="more-543"></span><br />
<h4>What would you do if you had to get a proper job?</h4>
<p>Photographer for National Geographic</p>
<h4>What’s your party trick?</h4>
<p>Bad Irish dancing!</p>
]]></content:encoded>
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		<item>
		<title>Wish you were here… virtually of course</title>
		<link>http://news.aislondon.com/newsandopinion/wish-you-were-here%e2%80%a6-virtually-of-course/</link>
		<comments>http://news.aislondon.com/newsandopinion/wish-you-were-here%e2%80%a6-virtually-of-course/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:02:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[Hotel View]]></category>
		<category><![CDATA[lanzen]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=536</guid>
		<description><![CDATA[Expedia’s Hotel View creates a buzz
Have you ever turned up at a hotel and been slightly disappointed?
The beautiful Victorian facade is now looking a bit worse for wear.Or the beach is unreachable without crossing a dual carriageway and the location is basically a crime scene waiting to happen?
Several influential blogs, along with industry press, check [...]]]></description>
			<content:encoded><![CDATA[<h4>Expedia’s Hotel View creates a buzz</h4>
<p>Have you ever turned up at a hotel and been slightly disappointed?</p>
<p><span id="more-536"></span>The beautiful Victorian facade is now looking a bit worse for wear.Or the beach is unreachable without crossing a dual carriageway and the location is basically a crime scene waiting to happen?</p>
<p>Several influential blogs, along with industry press, check out the reality, taking a virtual wander to the beach and having a look at the local restaurants before they book.</p>
<p>Have a look at a <a href="http://www.blog.lanzen.co.uk/?p=3789" target="_blank">review</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>3D rugby gets more exposure</title>
		<link>http://news.aislondon.com/newsandopinion/3d-rugby-gets-more-exposure/</link>
		<comments>http://news.aislondon.com/newsandopinion/3d-rugby-gets-more-exposure/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:45:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[3D Rugby]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[technological innovations]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=533</guid>
		<description><![CDATA[O2’s 3D first creates further interest
Martin Bowley, Managing Director of Digital Cinema Media and Simon Willis, Head of Cinema at Group M talk about technological innovations in cinema.
And once again, O2’s 3D rugby wins accolades &#8211; being cited as one of ‘the most creative pieces of cinema advertising’.
Have a look at the article in Campaign
]]></description>
			<content:encoded><![CDATA[<h4>O2’s 3D first creates further interest</h4>
<p>Martin Bowley, Managing Director of Digital Cinema Media and Simon Willis, Head of Cinema at Group M talk about technological innovations in cinema.</p>
<p><span id="more-533"></span>And once again, O2’s 3D rugby wins accolades &#8211; being cited as one of ‘the most creative pieces of cinema advertising’.</p>
<p>Have a look at the article in <a href="http://news.aislondon.com/newsandopinion/wp-content/uploads/2010/08/Campaign_Cinema_3D.jpg" target="_blank">Campaign</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>The 15 minute pitch</title>
		<link>http://news.aislondon.com/newsandopinion/the-15-minute-pitch/</link>
		<comments>http://news.aislondon.com/newsandopinion/the-15-minute-pitch/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:37:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[15 min]]></category>
		<category><![CDATA[Chris Jones]]></category>
		<category><![CDATA[Helen Edwards]]></category>
		<category><![CDATA[letters]]></category>
		<category><![CDATA[Marketing Magazine]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[pitching]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=530</guid>
		<description><![CDATA[Chris Jones adds his thoughts on the 15 minute pitch
Was Helen Edwards missing a trick with her 15 minute pitch? Chris thought so.
Two weeks ago, Helen Edwards wrote an article in Marketing Magazine about the ever-increasing length of pitches. And how a switch to a 15-minute format would be beneficial. Shorter on length, but stronger [...]]]></description>
			<content:encoded><![CDATA[<h4>Chris Jones adds his thoughts on the 15 minute pitch</h4>
<p>Was Helen Edwards missing a trick with her 15 minute pitch? Chris thought so.</p>
<p><span id="more-530"></span>Two weeks ago, Helen Edwards wrote an article in Marketing Magazine about the ever-increasing length of pitches. And how a switch to a 15-minute format would be beneficial. Shorter on length, but stronger on content. Chris thought the 15 minute brief would also help and decided to respond.</p>
<p>Take a look at the <a href="http://news.aislondon.com/newsandopinion/wp-content/uploads/2010/08/Marketing-Short-pitchesbriefs-will-suit-us-all-180820100001.jpg" target="_blank">response</a></p>
]]></content:encoded>
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		<title>Angelina Genovese joins us</title>
		<link>http://news.aislondon.com/newsandopinion/angelina-joins-us/</link>
		<comments>http://news.aislondon.com/newsandopinion/angelina-joins-us/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:17:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Joiners]]></category>
		<category><![CDATA[Angelina Genovese]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[new joiner]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=524</guid>
		<description><![CDATA[Our new HR assistant puts on a great performance when it comes to eating chocolate fingers and drinking sambuca at the same time.

What would you do if I had to get a proper job?
I would probably be a drama teacher.
What’s your party trick?
I can eat a box of Cadbury&#8217;s fingers and drink a lot of [...]]]></description>
			<content:encoded><![CDATA[<p>Our new HR assistant puts on a great performance when it comes to eating chocolate fingers and drinking sambuca at the same time.<br />
<span id="more-524"></span><br />
<h4>What would you do if I had to get a proper job?</h4>
<p>I would probably be a drama teacher.</p>
<h4>What’s your party trick?</h4>
<p>I can eat a box of Cadbury&#8217;s fingers and drink a lot of sambucca at the same time and not feel sick.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who’s to blame when campaigns go wrong?</title>
		<link>http://news.aislondon.com/newsandopinion/who%e2%80%99s-to-blame-when-campaigns-go-wrong/</link>
		<comments>http://news.aislondon.com/newsandopinion/who%e2%80%99s-to-blame-when-campaigns-go-wrong/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:40:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Jon Ingall]]></category>
		<category><![CDATA[Marketing Magazine]]></category>
		<category><![CDATA[marketing society]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=516</guid>
		<description><![CDATA[Coca-Cola’s recent conflict with its digital agency fuels debate
When a campaign goes pear-shaped is the agency to blame?
Or the client? Or are they both equally at fault? With the recent Coca-Cola/Lean Machine furore still ringing in his ears, Jon Ingall joins three other industry movers and shakers to add his opinion to the debate.
See the whole [...]]]></description>
			<content:encoded><![CDATA[<h4>Coca-Cola’s recent conflict with its digital agency fuels debate</h4>
<p>When a campaign goes pear-shaped is the agency to blame?</p>
<p><span id="more-516"></span>Or the client? Or are they both equally at fault? With the recent Coca-Cola/Lean Machine furore still ringing in his ears, Jon Ingall joins three other industry movers and shakers to add his opinion to the debate.</p>
<p>See the whole article <a href="http://news.aislondon.com/newsandopinion/wp-content/uploads/2010/08/Jon_Marketing_Society_270710.jpg" target="_blank">here</a></p>
]]></content:encoded>
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		<title>Away-day footie is Matt’s Achilles’ heel</title>
		<link>http://news.aislondon.com/newsandopinion/away-day-footie-is-matt%e2%80%99s-achilles%e2%80%99-heel/</link>
		<comments>http://news.aislondon.com/newsandopinion/away-day-footie-is-matt%e2%80%99s-achilles%e2%80%99-heel/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:46:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[away-day]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Matt Morley-Brown]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=513</guid>
		<description><![CDATA[Over-enthusiastic efforts land MM-B in A&#38;E
For once it wasn’t the excesses of the away-day after party that had Matt falling over.
It was the excesses on the footie pitch. Just as he was weaving his way, Messi-like, through faltering opposition, he was struck down by a vicious blow to his Achilles’ tendon. The snap could be [...]]]></description>
			<content:encoded><![CDATA[<h4>Over-enthusiastic efforts land MM-B in A&amp;E</h4>
<p>For once it wasn’t the excesses of the away-day after party that had Matt falling over.</p>
<p><span id="more-513"></span>It was the excesses on the footie pitch. Just as he was weaving his way, Messi-like, through faltering opposition, he was struck down by a vicious blow to his Achilles’ tendon. The snap could be heard from fifty yards away. Ouch&#8230;</p>
<p>See the article in <a title="Campaign " href="http://news.aislondon.com/newsandopinion/wp-content/uploads/2010/07/Matt_Campaign.jpg" target="_blank">Campaign</a></p>
]]></content:encoded>
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		<item>
		<title>ExpediGoogle</title>
		<link>http://news.aislondon.com/newsandopinion/expedigoogle/</link>
		<comments>http://news.aislondon.com/newsandopinion/expedigoogle/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:39:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Launches]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hotel View]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Street Map]]></category>

		<guid isPermaLink="false">http://news.aislondon.com/newsandopinion/?p=509</guid>
		<description><![CDATA[Expedia database and Google Street Map mash-up raises ROI
We’ve been appointed by Expedia to create an online buzz and improve ROI.
So we pulled together their database and Google Street Map technology to give customers a unique preview of their holiday destinations. Whether it’s Sri Lanka or Southampton, they’ll be better informed.
Take a look at the [...]]]></description>
			<content:encoded><![CDATA[<h4>Expedia database and Google Street Map mash-up raises ROI</h4>
<p>We’ve been appointed by Expedia to create an online buzz and improve ROI.</p>
<p><span id="more-509"></span>So we pulled together their database and Google Street Map technology to give customers a unique preview of their holiday destinations. Whether it’s Sri Lanka or Southampton, they’ll be better informed.</p>
<p>Take a look at the <a title="Expedia Hotel View" href="http://www.expediahotelview.co.uk/" target="_blank">site</a></p>
]]></content:encoded>
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