Seen the Yeti yet?
It was abominable. No man knew about the new Yeti.
So we created a quirky campaign that used pop-ups to showcase Skoda’s new crossover car, and encourage test-drives.
Who’s laughing now?
Skoda campaign one of the top 10 DM campaigns of the decade
Advertising Skoda might be a piece of cake now, but in 2002 it wasn’t easy to get customers to appreciate the merits of the badge.
O2 customers hit the wall
Priority customers post their photos and experiences
The wall – looks like a gig poster.